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Street Confessional

SKY BET

  • Content strategy

  • Concept & creative direction

  • Copywriting 

Sky Bet needed to promote their Fan Hope Survey ahead of the 2023-24 season, so we took the survey out onto the streets.

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We gathered 20 diverse fans representing every single Premier League club and asked them their hopes and fears for the season, comparing their answers to the stats and analysis gathered from Sky Bet's survey. ​Street Confessional was the fans' chance to voice their opinions on social, hosted by Jaydee Dyer. A simple shoot, but one that required many hours of preparation to ensure that Jaydee was briefed on all the key stats and latest news that he would need to recall in the interviews. We covered four broad areas - Club & Management, Top 6, Silverware, Promotion & Relegation, and drip-fed the content across our platforms in the opening weeks of the season.

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