Fast & Furious 9

UNIVERSAL PICTURES

Concept creation
Storyboarding
Creative direction

Fast was returning to theatres, so we persuaded Universal Pictures that the most receptive audience to the high-octane movie franchise was football fans.

Context is king, and so to promote the trailer specifically to fans on the OneFootball app, I devised a trailer mash-up called 'F9 United' that used the best scenes from the film with some football action - and at the same time united some well-known members of our very own football 'family'. As the budget was super-tight, we produced UGC-style content with football freestyle talent and footballers Janine Beckie, Mateo Kovačić and Alessia Russo.